Is your advertising up to scratch?

If you hold a licence with the Queensland Building and Construction Commission (QBCC) you must include your licence number in all of your advertising, including on social media. Penalties may apply under the QBCC Act for failing to do so.

Worse still, if you’re unlicensed and claim to offer building or plumbing work which requires a licence, you could face tough penalties.

Consumers want to use trade contractors who are appropriately skilled and licensed for the work they’re paying for. They want to know they have protection, where applicable, from the Queensland Home Warranty Scheme, and that the work will be carried out safely.

To help combat the issue of unlawful advertising, and to protect consumers and level the playing field for those doing the right thing, the QBCC has started an advertising blitz.

A Public Warning was recently issued to alert the industry and home owners of unlawful building and plumbing work, and the potential harm to public health and safety it brings.

New technology is being used by the QBCC to monitor online advertising sites to help identify unlicensed people.  The QBCC will also be identifying  licensed contractors advertising unlawfully. 

If you, or someone you know, is doing this then be prepared to be contacted by the QBCC.   

Even if you are appropriately licensed, make sure that your advertising, both off and online, is compliant.

  • Always include the name the licence is registered under.
  • Make sure you include your QBCC licence number.
  • Do not include any false or misleading information, or leave any information out.

Examples of compliant advertising

Company Name

We service all of Brisbane

Phone number

QBCC Licence Number: XXXXXXX

First Name Last Name

Kitchen renovations

Phone number

QBCC Licence Number: XXXXXXX

Company Name

Trading as: Company Name

Phone number

QBCC Licence Number: XXXXXXX

Company Name

Licensee: First Name Last Name

Phone number

QBCC Licence Number: XXXXXXX

If you are advertising for general maintenance under $3,300 (including all materials and labour) you must state in your ad that you can only do work up to this value.  Remember, some work such as plumbing and drainage work, requires a licence for work of any value and you cannot advertise to do any of this work unless you hold the required licence. 

Non-compliant advertising and unlicensed people advertising to do licensed work could result in warnings, fines, audits or additional regulatory action. It’s not worth the risk.

More information

Find out more about how to advertise your services correctly →